BACKGROUND This commercial, live brief, will contribute 15 credits (50%) towards your ICP module and would be suitable for students who have an interest in character design, especially for children and young adults. Ribble FM is a multi-award winning Community Radio Station based in Clitheroe. Broadcasting on 106.7fm since July 2016 and online and smartphone apps since August 2015. Ribble FM is a 24 hour radio station and the only radio station in the Ribble Valley. BRIEF Ribble FM are looking for a character to associate the station with. As a rural community, this could be a farm animal, or something from the river (Ribble) or the coat of arms has deer! Our brand colours are red white and black so these are the colours preferred. Identifiable for all ages but great for children. The character will be used on T-shirts and in graphics for social media as well as eventually brought to life and worn by people as a life size mascot. We would like it to be friendly, approachab...