Ribble Valley FM - Brief.
BACKGROUND
This commercial, live brief, will contribute 15 credits (50%) towards your ICP module and would be suitable for
students who have an interest in character design, especially for children and young adults.
Ribble FM is a multi-award winning Community Radio Station based in Clitheroe. Broadcasting on 106.7fm
since July 2016 and online and smartphone apps since August 2015. Ribble FM is a 24 hour radio station and
the only radio station in the Ribble Valley.
BRIEF
Ribble FM are looking for a character to associate the station with. As a rural community, this could be a farm
animal, or something from the river (Ribble) or the coat of arms has deer! Our brand colours are red white
and black so these are the colours preferred. Identifiable for all ages but great for children.
The character will be used on T-shirts and in graphics for social media as well as eventually brought to life and
worn by people as a life size mascot.
We would like it to be friendly, approachable and knowledgeable.
A friendly tone and a female! (but if it’s a male idea that suits better that is ok too).
ADDITIONAL DETAILS
The size must be transferable from social media graphics to a full-blown suit as well as a t-shirt and maybe a
cuddly toy!
There is also scope to create a wider ‘set’ of characters or ‘friends’ that are part of the Ribble FM family in
order to demonstrate the character concept has mileage and can be developed as the business grows and
expands within the local community.
This commercial, live brief, will contribute 15 credits (50%) towards your ICP module and would be suitable for
students who have an interest in character design, especially for children and young adults.
Ribble FM is a multi-award winning Community Radio Station based in Clitheroe. Broadcasting on 106.7fm
since July 2016 and online and smartphone apps since August 2015. Ribble FM is a 24 hour radio station and
the only radio station in the Ribble Valley.
BRIEF
Ribble FM are looking for a character to associate the station with. As a rural community, this could be a farm
animal, or something from the river (Ribble) or the coat of arms has deer! Our brand colours are red white
and black so these are the colours preferred. Identifiable for all ages but great for children.
The character will be used on T-shirts and in graphics for social media as well as eventually brought to life and
worn by people as a life size mascot.
We would like it to be friendly, approachable and knowledgeable.
A friendly tone and a female! (but if it’s a male idea that suits better that is ok too).
ADDITIONAL DETAILS
The size must be transferable from social media graphics to a full-blown suit as well as a t-shirt and maybe a
cuddly toy!
There is also scope to create a wider ‘set’ of characters or ‘friends’ that are part of the Ribble FM family in
order to demonstrate the character concept has mileage and can be developed as the business grows and
expands within the local community.
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